L'oven Fresh is a current brand at Aldi, providing the customers with a variety of baked goods, including sandwich breads, specialty breads, and dessert bakery.
Although the products that L'oven provides are of good quality, the brand itself lacks any significant form of marketing approach that promotes the brand and Aldi effectively. In order to solve these problems, this rebrand will redefine brand philosophy, show L'oven as more than baked goods, and show it as a relevant and fresh product line.
Project completed with Danielle Williams
Featured on Packaging of the World ***
Featured on The Dieline ***