After years of customer requests to enter the fabric care category, Bath & Body Works finally introduced a full Laundry Line centered around America’s most-loved fragrances. To create an omni-channel launch that resonated with both new and existing customers, we created a dynamic campaign that combines the energy and fun from Bath & Body Works with the elevated aesthetic that speaks well to this new category.

Creative concepting, photo art direction & in-store experience

This work was completed while employed at Bath & Body Works

With an increasingly successful line of Men’s body care products, Bath & Body Works aspired to carve out a dedicated space for this growing new customer segment. To ensure the customer experience felt different from the core brand, we crafted a new sister-brand that felt more masculine and modern that could translate to both the in-store and digital experience. To achieve this powerful brand evolution, we partnered with Store Design & Construction, Copy, Photo/Video Partners as well as the merchant team.

Brand and logo creation, photo/video art direction, & in-store experience.

This work was completed while employed at Bath & Body Works

A new and unique coffee concept was in need of a brand that evoked the whimsy and magic they hoped to bring to the coffee space. By combining a funky color palette with playful iconography, we created a brand package that offers customers an approachable and on-trend coffee experience unlike anything else in the market.

Logo/Brand concept, brand collateral, social media & signage.

A long-standing local construction company was in need of a refresh, an update to their brand collateral and a renewed pitch process. With simplicity and professionalism in mind, we created a brand that presents Setterlin as reliable and trustworthy experts in the construction field.

Logo and brand development, brand collateral creation, website design.

Work was created while employed by Summerfield Advertising

A reinvigorated Kid's Club brand designed to encourage children to  explore the world around them through fun, free and engaging activities that take place in the mall. 

Logo and brand development, illustration, paid advertising.

Work was completed while employed with Washington Prime Group.

Bath & Body Works, best known for launching addictive seasonal products, lead the 2020 Fall season with a line of sweet and cozy bakery inspired fragrances. To help bring this story to life in over 1,600 stores, we created a retail experience reminiscent of the coziest fall bake shop.

Seasonal campaign concept and development, in-store experience.

Work was completed while employed with Bath & Body Works.

Pizza Cucinova, a fast-casual restaurant concept in Columbus OH, was looking for both a design and strategy solution in the way they present their product to their customers. In hopes to make the ordering process clearer, they wanted new menus that developed their existing brand and made the experience less daunting to first time customers. 

Menu design, customer experience.

Work was completed while employed with Summerfield Advertising.